The third Oro Valley Cash Mob is scheduled for this week, as residents are encouraged to join the town in shopping at a destination that will not be disclosed until noon on Thursday.

After participants learn where the shopping location is at noon, they will “mob” the Oro Valley business at 4 p.m., which will be followed by a mixer between 5 and 7 p.m.

The cash mob idea was brought to Oro Valley in an effort to change the way people view local businesses.

Oro Valley’s mob idea is similar to the popular sensations such as flash mobs, only this is aimed at increasing business for local establishments.

The cash mob concept has been created to expand the existing Shop Oro Valley Campaign and Business Retention and Expansion Program, the Town of Oro Valley and the Greater Oro Valley Chamber of Commerce partnered to launch OV Cash Mob.

The first cash mob was held in March at Sabino Artisan Chocolates, then again in April at the Cost Plus World Market.

Those participating are required to spend a minimum of $15 at the designated location that month.

Businesses are selected at random, and participants do not know what business they will be mobbing until everyone shows up at the meeting place.

In addition to helping businesses succeed, the decision to shop locally impacts each member of the Oro Valley community. Sales tax collections for fiscal year 2012/13 were approximately $11.5 million. All of that money goes directly toward public safety, new parks, trails, services and facilities.

For more information on how to participate in a cash mob, contact Oro Valley Economic Development Manager Amanda Jacobs, at 229-4735 or

OV Cash Mob

Where: Meet at the specified location at 4 p.m. location will be announced at noon.

When: Thursday, May 16, at 4 p.m.

Information: Call 229-4735 for information.

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