Safeway Inc.’s annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives, begins on Friday, March 29th.


This year, as a way to celebrate the thousands of customers and employees who generously support the campaign, Safeway will offer FREE cupcakes to customers, to kick-off the beginning of the month-long campaign which runs through April 30th.  As part of Cupcakes for the Cause, FREE cupcakes will be given out to customers this Saturday, March 30 from 10am – 2pm at all Safeway locations in Arizona.  Donations to support the campaign are encouraged, but not required.


“We are honored to be supporting Easter Seals Southwest Human Development, Easter Seals Blake Foundation, Special Olympics Arizona, Treasure House and other non-profit organizations,” said Dan Valenzuela, President of Safeway in Arizona.  Last year the campaign raised $645,000 in Arizona.


When customers enter any Safeway location in Arizona or Gallup, NM, from Friday, March 29 through April 30, they can donate at the register to support the campaign.  When customers donate $5 or more at the register they will receive a FREE ticket to get into the Maricopa County Fair which runs April 10-14 at the State Fair Grounds in Phoenix.

Each year Safeway dedicates the month of April to raising funds helping bring awareness to the needs of people with disabilities. While the hallmark of the campaign is a $1 donation at checkout, the company also uses in-store broadcasts and video messages to customers and employees to share information about breakthroughs in research and new programs that help millions of people with disabilities in North America and around the world. To date, Safeway has raised and donated more than $130 million to support organizations such as Easter Seals, Special Olympics and a range of other organizations that assist people with special needs.

“Safeway’s annual fundraiser is helping to open a whole new world of possibilities and participation for countless Arizona children with disabilities, said Ginger Ward, M.A.Ed., Founder and Chief Executive Officer of Southwest Human Development.   “As a company that proudly employs thousands of people with disabilities, Safeway knows the importance of allowing people to accomplish their goals and reach their fullest potential in life.”

"The need for services and outreach to people with disabilities is greater than ever,” said Tim Martin, President of Special Olympics Arizona. “We are appreciative and honored that Safeway and its thousands of employees are committed to helping Special Olympics make a significant difference in the lives of thousands of disabled people throughout Arizona.  Safeway is our largest financial donor, and without Safeway’s support we wouldn’t be able to offer the wide-range of opportunities to assist the disabled we serve each day.”


In addition to in-store campaign activities, the company will also partner with Rebuilding Together, the nation’s leading nonprofit working to preserve affordable homeownership, to plan and execute home or community center rehabilitation projects that serve people with disabilities.  On Saturday, April 27, Safeway employees/volunteers will be deployed to assist Rebuilding Together "project managers" with various repairs, landscape, paint and remodel work at The Children’s Center for Neurodevelopmental Studies at 5430 W. Glenn Drive, Glendale, Ariz.  85301. This is the fourth year in a row that Safeway has joined with Rebuilding Together to make homes and community centers more accessible.


Also planned, a Grand Opening ceremony will be held for the Safeway Training Facility for People with Disabilities at Gompers Habilitation Center on Wednesday, April 3rd from 3:30pm – 5pm.  The center is located at 6601 N. 27th Ave, Phoenix, Ariz. 85017.  Students, school officials and Safeway representatives will be on hand for the ribbon cutting event.

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