An effort to deter sales of alcohol to underage and intoxicated people is being launched Wednesday afternoon in Marana.

Responsibility, Education and Deterrence, or RED, is an orientation for local merchants about underage drinking. A free Italian buffet, shirts and giveaways along with speakers and a panel discussion are planned from 3 to 4:30 p.m. Wednesday, Oct. 22, at the Wheeler Taft Abbett Library, 7800 N. Schisler Drive.

RED is billed as “the first program of its type in Pima County for educating and rewarding merchants concerning the dangers and legalities of serving or selling to underage drinkers and overselling to legal age adults,” a release said. It is intended to “help educate merchants on a range of topics, from recognizing fake identification to tips on how to refuse a sale safely and appropriately.”

Scheduled speakers are Marana Mayor Ed Honea, Marana Chief of Police Terry Tometich, Tucson Police Department Lt. Mike Pryor and Richard Fimbres, director of the Governor’s Office of Highway Safety. Pryor is a member of the Taskforce to Reduce Underage Drinking.

A public participation panel includes Pryor, Marana Police Department Sgt. Will Hess, and Michelle Ellis, director of Behavioral Health Services.

RED’s focus is “to focus on the legal responsibilities, and to offer merchants effective techniques for controlling sales to minors as well as overselling to legal age adults,” the release continued.

RED has been organized, distributed and promoted by the Marana Northwest Community Partnership Coalition, with funds from the Pima County Community Prevention Coalition. Kelly Larkin is chair of the Marana Northwest Community Partnership Coalition, and affiliate executive director of MADD Southern Arizona.

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