Allstate “Reality Rides” recently visited Tucson on its tour of more than 20 American cities to demonstrate the dangers of distracted driving. Allstate Insurance Company is building upon its efforts to bring awareness around distraction-free driving with this new national campaign tour.
”The Allstate Reality Rides tour is a representation of the commitment Allstate has shown to the Tucson community to make our roads safer,” said Keith Duncan, a local Allstate exclusive agency owner. “The simulator is an innovative way to reach consumers and build public awareness around distraction-free driving.”
Reality Rides consists of a driving simulator that utilizes a real - but stationary - vehicle equipped with virtual reality technology, including a headset that displays an animated environment and reacts to the driver’s motions. Using the vehicle’s steering wheel, gas and brake pedals, the driver is tasked with driving while also attempting to text and talk on the phone.
These simulations demonstrate the potential consequences distracted drivers could face while on the road. To add impact to the simulations, Tucson participants are given traffic “tickets” that reveal potential infractions a driver could receive if the experience happened in real life. Participants will also have the opportunity to take the Allstate X the TXT™ pledge that promises to not text and drive.
The results from the simulation were stunning.
While more than half the Tucson participants admitted to texting and driving, the majority also admitted they "drove horribly" while attempting to text and drive in the simulator. And a whopping 94 percent pledged to drive differently after experiencing the dangers of distracted driving firsthand. Participants also stamped their thumbprint on an "X the TXT" wall as a symbol and promise to never text while driving. That's the
goal of Allstate's countrywide Reality Rides tour - to make drivers think twice about using a cell phone behind the wheel and to ultimately save lives,as 3,000 deaths from crashes with a distracted driver occur each year.
To track the Allstate Reality Rides tour and see photos of participants, visit facebook.com/xthetxt. While there, check out information and resources, engage in the conversation and invite family and friends to take action in support of stronger teen driving laws.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate®, and are widely known through the slogan “You’re In Good Hands With Allstate®.” As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.
Contact: Chelci Vaughan