In a 4-1 vote at its Dec. 3 meeting, the Oro Valley Town Council approved a post-election plan developed by staff to elicit feedback from residents on the reasons for the failure of the General Plan.
The post-election plan is expected to cost more than $14,000.
The plan offers four strategies to gain information: a formal survey to provide statistically valid data on a random sample of the community; community meetings conducted by an outside facilitator; the town Web site; and a public relations campaign, Community Development Director Brent Sinclair told the council.
"I'm very reluctant to get involved in a major investment," said Councilmember Dick Johnson. "We've already spent significant dollars. I support keeping this internal and getting public input."
At an estimated $7,500, the survey will be the most expensive item, followed by public meetings at $2,500 and a PR campaign costing $2,000 plus an additional $2,400 in staff time overall.
"We've spent $500,000 on the General Plan," Vice Mayor Werner Wolff said. "I think $14,000 is a drop in the bucket. We need to know what went wrong. It would be a mistake to be penny-wise and pound foolish."
Mayor Paul Loomis moved to approve the plan with the stipulation that a subcommittee be formed to review the survey questions. He appointed Wolff, Sinclair, town public information officer Bob Kovitz, OV Beyond 2004 founder Carl Kuehn and John Neiss, who was chair of the defeated General Plan's steering committee.
Councilmember Paula Abbott cast the lone dissenting vote.
In other matters, the council:
€ Unanimously established a public market vendors annual license tax of $20. Oro Valley Farmers Market sellers currently pay a business license tax of $80 annually, prorated on a monthly basis.
€ Unanimously approved an extension for conditional zoning requested by Diamond Ventures for its Steam Pump Ranch Planned Area Development. This property does not include the historic Steam Pump Ranch, which lies to the south of it.
€ Unanimously approved the town's financial audit for fiscal year ending June 30, 2003 by the public accounting firm of Cronstrom & Trbovich.
€ Approved 4-1, with Councilmember Abbott opposed, a rezoning of a property at Moore Road on the west side of La Canada Drive from R1-144 (single family residential with 144,000-square-feet lot minimum) to R1-20 and R1-36 (single family residential with a 20,000- and 36,000- square foot lot minimum).