Council gets an update on 'Shop Marana' campaign - Tucson Local Media: Business

Council gets an update on 'Shop Marana' campaign

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Posted: Wednesday, November 25, 2009 12:00 am

Marana Town Council members got a glimpse at a Shop Marana campaign last Tuesday.

Amber Smith and Kelle Maslyn, of the business and economic development citizen advisory commission, showed the council, staff and audience a logo, using a shopping cart, that urges people to "Shop Marana Today, Build Marana Tomorrow." Comcast financed the logo, which was designed by Jolene Campbell.

The campaign emphasizes the fact "your tax dollars go right back into the community" when purchases are made locally, Smith said. Part of the effort is to identify Marana's town limits and boundaries, and show residents "what one part of town has to offer another."

Surveys were distributed to 300 Marana businesses, asking what they'd like to see in a campaign. Free discount cards, "similar to what you have on a key chain," would be given to interested residents, Smith said. Businesses would be asked to honor those cards with "a discount equivalent to 10 percent off."

Plans are to conduct "a trial run" May 15 through Aug. 15, with another survey to follow that test period. A full run is set "during the holiday season, at the end of next year."

Shop Marana would be advertised on the web, in the print and electronic media, on posters, and possibly on cloth shopping bags.

"It looks very good," Mayor Ed Honea said. "Hopefully it will be successful and help our community."

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