Petfinder Foundation dog
Petfinder foundation

The Petfinder Foundation, which provides life-saving cash, product and training grants to animal shelters and rescue groups across North America, will be competing in Animal Planet’s R.O.A.R. matching campaign from Oct. 14 through Nov. 12.

Standing for Reach Out. Act. Respond.,R.O.A.R is dedicated to improving the lives of animals in our communities and in the wildThe Petfinder Foundation is one of seven charities Animal Planet chose to participate in its 2013 campaign, during which Animal Planet will match, dollar-for-dollar, all donations made to the charities up to $100,000.

The matching funds, which come from the proceeds of Animal Planet licensed products, are a wonderful way for pet lovers to double the impact of their charitable gift.

“If you’ve been wanting to make a donation to help homeless pets, the R.O.A.R. campaign is the perfect time to do so,” Petfinder Foundation Executive Director Lisa Robinson says. “The matching gift means your donation will provide food, shelter and vet care for twice as many homeless pets.”

The Petfinder Foundation will also be competing to win up to $40,000 in bonuses in various categories, including: Top Monthly Fundraiser (two prizes); Greatest Number of Donors (two prizes); Most Traffic to Your Cause Page (two prizes); Loudest “ROAR” Heard by Judges, and Most Active Pre-Launch Promotion. The winner in each category will earn a $5,000 bonus.

To donate to the Petfinder Foundation during the R.O.A.R. Campaign, visit the website any time from Oct. 14 through Nov. 12.

Follow the Petfinder Foundation on Facebook –  — to learn about our work and help us have the Loudest ROAR!

About the Petfinder Foundation

The Petfinder Foundation works to ensure no adoptable pet is euthanized for lack of a home. A nonprofit 501(c)3 public charity based in Tucson, Ariz., the Foundation helps homeless pets by saving lives through adoptions, helping shelters prepare for and recover from disasters, and working to make sure animal adoption organizations are more sustainable. Since 2003, the Foundation has provided more than $20 million in cash, product and training grants to animal organizations across North America.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications LLC, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized, online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment.  APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets , the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.


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